College of Information Processing

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FACULTY
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WEBINARS
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Optimizing Match Accuracy for a Fast, Ongoing Lift to Marketing ROI
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Discounts and Deliverability with Addressing Tools
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Advanced Processes for Maximizing Postal Discounts
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Postal Coding for Data Quality
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Data Integrity and Hygiene: Critical Foundation for Success
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1. Merge/Purge & Other Processes. Including Their Impact On Marketing & Measurement 2. Capturing the Touchpoints: Database 101 3. Lifetime Value Analysis: A Detailed Discussion |
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Don’t take your vendor’s word for it. How do you know when your database is clean?
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