Robert McKim

Robert McKim

President

MRE Enterprises, LLC

As President of MRE Enterprises, a company focused on data management in a privacy environment, Robert McKim has played a major role in developing privacy software as well as contributing his expertise through consulting services on privacy auditing to meet the ever changing compliance regulations for email, do-not-call, and strict adherence to regulations for HIPPA, Sarbanes-Oxley, CAN-SPAM and other state regulations.

As founder and former Chairman of MSDBM, a Los Angeles based database marketing company delivering competitive advantage through advanced technologies, Robert grew the company to over $10 million dollars in revenue with 60 employees. He was instrumental in building and maintaining databases for some of the country’s leading CRM companies such as General Motors, BMW, Universal Music, Hewlett Packard, VeriSign, E*Trade, Sun America and Ebay.

Recognized for his leadership in high technology marketing, an international lecturer, author and writer, McKim is often asked to provide insight into database marketing initiatives and systems at conferences (DMA, NCDM, Folio Shows, DMB, DM days New York, Direct Focus...) and for business and technical publications.

Bob’s career started at Gillette as Brand Manager. He then became Schick’s Director of Advertising and later Bushnell Optical’s Director of Marketing and Sales. Bob then created his own Los Angeles advertising agency, which grew to more than $20 million in annual billings. As MSDBM Managing Partner, Bob won the “Triple Crown of Awards” for the 1998 Rodeo Direct Mail Campaign. Bob is currently on the DMA educational faculty and sits on the esteemed Baylor University CRM Core of Experts Board.