Lou Mastria
Lou Mastria
Chief Privacy Officer & Vice President, Public Affairs
Next Action
Lou joined NextAction in 2006 as part of the company’s continuing dedication to protecting data privacy and security. He’s responsible for oversight and direction of NextAction’s information use policy to ensure compliance with legal regulations, industry guidelines and best practices.
Prior to joining NextAction, Lou held several key thought-leadership positions at the Direct Marketing Association, including VP of Interactive & Emerging Media and VP of Public Affairs & Media Relations. He led the DMA’s policy on email authentication as well as acting as a key figure in more traditional areas of direct marketing policy, including numerous privacy initiatives.


