College of Research and Analysis
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FACULTY
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WEBINARS
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Analytical Techniques: A Primer to Success
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Customer Data: The Power of Segmentation
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The Uniqueness and Future of Data Sources |
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Building a Better Prospect Universe: How Advanced Analytics Helped a Major Non-Profit Improve Its Direct Marketing Programs
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Improving Customer Profiling and List Selection with Automated Analytics Based on Genetic Algorithms
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An Introduction to Neural Networks
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Foundation Analysis: Understanding the Data and Profiling
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1. Conjoint and Market Basket Analyses 2. Building Sales Relationships with Web Cruisers 3. Using Demographic, Lifestyle and Lifestage Data to Target Messaging and Target Specific Products 4. Using Valuation to Increase Your Bottom-Line Profits |
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Growth and Retention: Keeping the Good & Making Them Better
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1. Using Econometrics to Boost Revenues, Profits & CLV 2. Optimize Your Cross Sell Program 3. Boosting Profits by Driving Customer Lifetime Value |
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Cross-sell & Up-sell Strategies Using Segmentation |
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1. Case Studies of Successful Application of Lifetime Value 2. Grouping Tools, Including CHAID: Applications and Benefits 3. External Data: Enhancing Prospect and Customer Targeting |
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Predictive Modeling (Part2) Genetic Algorithms
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Using Segmentation to Better Target Your Prospects
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1. Predictive Modeling (Part1): Regression Analysis 2. Quantitative Approaches for Segmenting Lists 3. An Overview of Predictive Modeling with SAS Enterprise Miner |
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Enhancing Your Bottom Line Through Lifetime Value
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1. Measuring your Customer Retention Marketing Efforts: Best Practices Case Study 2. Database Marketing Case Studies: A Broad Perspective 3. Clone Modeling for Customer Acquisition 4. Integration of Focus Groups & Survey Research into Loyalty Marketing |
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Bill Schneider and Lane Ware
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Predictive Modeling for Non-statisticians
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Segmentation Systems and Their Use in the Prospecting Process
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A Modern Approach to RFM Segmentation
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