With a passion for education, data decisioning and database marketing, Mark founded Data University, a business knowledge transfer organization that provides marketers with information, training and consultation regarding leveraging internal and external marketing data to accomplish customer acquisition, cultivation and retention goals. Mark is President & CEO of Data University and is the former Chairman of the Direct Marketing Association Research Council and a frequent author and speaker. In 1985, Mark began his database marketing career at Metromail and has held key positions at Equifax, Epsilon, Acxiom, Consortia and Yankelovich.
His experience includes strategic and tactical program development for many Fortune 100 companies in financial services, insurance, telecommunications, public utilities and pharmaceuticals.
Mark holds a Bachelors degree in Mathematics from Delta State University and a Master's degree in Quantitative Business Analysis from Louisiana State University. Mark’s unique perspective on data and database marketing, analytics and actionable segmentation enables many of his clients to better understand how to present their value proposition to their customers.