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Sherrie Perkovich

sherrie-perkovich
Sherrie Perkovich

President
Perk Consulting

Sherrie Perkovich is a seasoned marketing pro with 15+ years of progressive leadership experience in marketing, over 10 years expertise in consumer driven brands and digital marketing. I am a proactive, energetic, self-starter looking to have a significant impact on business. Owning a balanced leadership style that allows for strategic and business skills, a high level of intellectual agility with capacity for original thought.

Areas of Expertise

• Manage consumer and B2B brands from strategic planning through execution, conversion, optimization and retention
• Deliver results for new customer acquisition and customer retention through integrated marketing campaigns
• Managing internal staff as well as external vendors
• Manage the offline and online brand presence
• Track, measure and learn from all marketing initiatives
• Build effective advertising platform as a revenue means
• Online and offline testing/surveying marketing strategy
• Develop and execute annual marketing plans
• Expert target audience and industry evaluation
• Identify and analyze research and implications
• Develop/implement new customer acquisition programs
• Experienced media strategist
• Design/write sales/investor presentations, media kits
• Web 2.0/social media guru & distribution strategy

Guest Speaker: at DePaul Univ, CADM, Bus Mktg Roundtable, Market4Demand, NCBPMA, Indep Computer Consult, & Data Univ

Industry & Audience Experience

• Industries: action sports, wine, tech, non-profit, packaged goods, entertainment/digital media, healthcare, social media, travel, education, photography, consulting, finance, travel

• Consumer: adults, men, women, moms, wine lovers, travelers, foodies, tweens/teens, sport junkies, elite affluent, Boomers/Seniors, Gen X/Y, music/media junkies, early tech adopters, photo enthusiasts, brides, green activists

• B2B: CXO, enterprise, SMB, microbiz, public sector, non-profit, IT/tech, mobile pros, investors, ad agencies, media, sport sponsors and promoters

Specialties

Clients: XTRM Sports Network, Warpshare, SustainLane Green Ad Network, Mamasource, Nordstrom Productions, Sozo Design, Wineglobe, Giordano Bros., SCARCE, Serves You Right, CASC


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