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William Fayerweather

William Fayerweather

Vice President Marketing Solutions
ChoicePoint Precision Marketing


William has over 10 years experience in database marketing with a concentration in business consulting, account acquisition and campaign analysis. At CPPM, William serves as the Vice President Marketing Solutions. William is responsible for strategic consulting, conceptual solution design, and return on marketing investment analysis. William continues to focus on integrating ChoicePoint’s products and services to deliver marketing solutions geared towards solving client’s business challenges and providing incremental value.

Prior to joining CPPM, William was a Marketing Consultant for Experian Database Marketing Solutions group where he specialized in the Financial Services practice. His responsibilities included client consulting, marketing solution delivery and database user tool analysis associated with large-scale FCRA compliant database solutions.

Prior to joining Experian, William was employed by NOVUS Financial Services division of Morgan Stanley Dean Witter in the Portfolio Management and Marketing departments. Responsibilities included portfolio analysis, credit card portfolio acquisition and risk management.

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