Postal Coding for Data Quality
In this webinar, Bill Moore discusses postal coding for data quality. Bill shares why data quality is so important to direct marketers and discusses the tools available, the information they provide and how to use that information to your advantage. Bill also discusses how to maximize the return on your direct marketing investments using postal coding and understand what works and what doesn
Vice President, Customer Solutions
Mr. Moore is a graduate of Drexel University where he received a Bachelor of Science degree in Business Administration. He has an extensive technical and customer support background with over 30 years of experience in systems development and senior Information Technology management. Prior to joining the KnowledgeBase management team in 1994, Bill managed the information services functions at Baroid and APS. Bill was initially employed with the company as Director of Technology Services, where he guided Marketing Database development efforts for KnowledgeBase. Recently, Bill was promoted to his current solutions architect position in the KnowledgeBase Processing Services organization.