Effective Applications of Credit Data
In this webinar, Michael Pooley provides a definition of the Fair Credit Reporting Act (FCRA) and details many of the common definitions associated with the FCRA – such as Consumer, Consumer Reporting Agency, Consumer Report, Pre-Screen and Firm Offer. Michael shares what data can be released based on the FCRA and provides an overview of the Gram Leach Bliely (GLB) Act that details how to legally handle consumer data. Michael provides a detailed process of the credit pre-screen process and provides several case studies to share how the pre-screen process has been successfully used across several industries.
Michael S. Pooley
Vice President, Sales
Choicepoint Precision Marketing
Michael has over 12 years of experience in the direct marketing industry handling business to consumer, business to business and database marketing initiatives for Fortune 1000 clients. Michael is currently involved with new revenue generation for CPPM in the financial services sector focusing on mortgage, finance, banking and credit card companies offering a full suite of products including: credit data, compiled data, service bureau processing, database development, campaign management solutions, telemarketing, print, letter shop and analytic services.
Previous to Choicepoint, Michael was VP of Sales for a private analytic software firm that provided unique database marketing business intelligence solutions for Fortune 100 corporations. The company was successfully acquired by a publicly traded organization. Michael also spent 5 years at InfoUSA running various divisions involved with business and consumer compiled data, data processing and database marketing solutions.