Best Practices in Marketing Automation and Marketing Analytics: A CRM Approach
Over the last decade, many B2B companies, especially in industries such as high tech companies prioritized on revenue growth and product innovation. As a result, they tend to have multiple autonomous operating divisions and highly decentralized organizational structures.
Many such companies now recognize that this distributed operating model makes it difficult to coordinate customer service, streamline processes and maintain their technology infrastructure. Join Tony Agresta as he details the seven pillars of marketing and how marketing analytics are successfully assisting with CRM efforts.
World Wide Sales Engineering
Tony Agresta is VP of WW Sales Engineering at SPSS. In this role he manages a global team of predictive analytics solutions experts in the areas of data mining, text mining, market research, statistics, business intelligence, campaign optimization, real-time scoring and fraud detection. He has over 20 years of experience in the packaged software and private data industries focused on database marketing, data enhancement, analysis, campaign management, modeling, segmentation, real-time scoring and marketing automation. Tony was Senior Director of Product Marketing at Siebel Systems prior to SPSS and VP of Product Management at Paragren Technologies before Paragren was sold to Siebel in 2000. As Director of Database Marketing for Group 1 Software Tony managed pre-sales support and product marketing for Group 1ís database marketing product line and was instrumental in establishing successful business partnerships with Geographic Data Technologies, R.L. Polk, UNICA and Campaign Mail and Data. He helped start Inforum, a market analysis company focused on the healthcare industry, and managed the development, geocoding and packaging of a 100,000 household random digit dial healthcare survey on lifestyle-based healthcare services utilization. Tony started his career as a Demographer with CACIís Market Analysis Division and holds his undergraduate degree from Georgetown Universityís School of Foreign Service. He also has a Master of Arts in Demography from Georgetown.