Arthur M. Hughes
In this webinar, database marketer Arthur Hughes explains how you can increase acquisition, response rates at a lower cost. He explains how prospect databases can be used to out perform list rentals in the consumer acquisition environment. Arthur explains why modeled lists can be better than target list selects and why many companies are building prospect databases to enhance their acquisition efforts.
Arthur Middleton Hughes
Vice President / Solutions Architect
Arthur Hughes serves as Vice President / Solutions Architect, for KnowledgeBase Marketing. In this role he is responsible for creating database marketing, strategic and analytic solutions for major American companies. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past eighteen years. His database experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.
A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 2nd ed. (McGraw Hill 2000) and The Customer Loyalty Solution (McGraw Hill 2003).
Arthur's articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, Brazil, Venezuela, Malaysia and Portugal.