Consumer Prospect Databases: 10 Things You Need to Know Before You Buy
Caryn Gray is an experienced professional in the database marketing industry. In this webinar she provides insight into the top 10 Things You Need To Know Before You Buy a prospect database. This webinar is very insightful because of issues such as List fatigue, No new names on market, Shorten lead-times, Timely campaign measurement, Contact frequency thresholds, Corporate- versus title/brand-level, Peripheral vision – everyone else is doing it/play or perish.
Director of Solution Strategy
Experian Marketing Services (formerly)
Caryn Gray has over 17 years of experience working with the industries top marketers to strategically leverage their data assets to build and enhance their brand and improve customer profitability. Caryn’s consultative, pro-active, strategic, and pragmatic business style and track record, demonstrates her appreciation for how technology and business processes must be continually in sync to optimize the desired impact. Her conviction and ability to discuss how technology enables, but does not facilitate business transformation helps leading-marketers evaluate and purchase technology-based marketing solutions. A seasoned veteran in marketing, Caryn is well versed in the planning, design, development and management of consumer and business-to-business marketing databases and prospect databases as well as the marketing initiatives that they support. Her database and direct-to-consumer marketing experience spans a wide range of industries - from automotive to destinations - (e.g., Disney World, Orlando Convention and Visitors Bureau), from packaged goods to durable goods, from financial services to telecommunications (e.g., Allstate and Ameritech, respectively) and catalog and retail (e.g., Grainger, Federated Department Stores).
Caryn is a Director of Solution Strategy at Experian Marketing Services. Prior to joining Experian, Caryn worked as a Senior CRM Business Solutions Consultant at Acxiom Corporation and held significant management positions in Database Marketing for Nykamp Consulting Group, Leo Burnett USA, FCB and Cramer-Krasselt.
Caryn holds a BA degree from the University of Illinois at Urbana-Champaign.