Data Mining and the Link to CRM
Join Kurt Ruf as he shares how analytics and CRM are forever joined. Kurt discusses the challenges and trends of the new marketing environment that include: Rising Marketing Costs, economic changes, environmental issues and return on investment proof. Using two case studies, Kurt emphasizes that strategic information is needed for strategic decision making.
Founder and President
RUF Strategis Solutions
For over two decades, Kurtis M. Ruf has been helping to build Ruf Strategic Solutions into a leading-edge statistical modeling and database marketing company. Ruf Strategic Solutions has developed unique tools and services providing dramatic results in targeting potential markets. Ruf uses client/server technology and relational databases to produce a full range of decision support tools. The company has established partnerships with Experian, infoUSA/Donnelly Marketing, and several national data providers to build leading-edge predictive analysis and segmentation tools for the business and consumer marketplaces.
Ruf Strategic Solutions maintains over 12 million businesses and 100 million households with 180 million individuals on their service bureau supercomputers. This massive databank allows highly accurate profiles, models, scoring and cloning of the best customers.
Kurt has consulted with clients across a wide spectrum of industries on a variety of issues, including strategic planning, lifetime value analysis, statistical modeling, econometric analysis, campaign design and implementation. Many Fortune 500 companies rely on Ruf Strategic Solutions to increase their bottom line. Ruf’s high tech solutions ensure that the right marketing message gets to the right people at the right time.
Long recognized as an industry expert, Kurt has been published in a multitude of industry trade magazines. In addition, he co-authored, along with Martin Baier and Goutam Chakraborty, one of the industry’s leading resource and training books, Contemporary Database Marketing: Concepts and Applications.
Many groups have enjoyed Kurt’s high- energy presentations, including the National Center for Database Marketing and the Direct Marketing Association. Kurt routinely joins direct marketing pioneers Bob Stone and Martin Baier as a presenter at the celebrated Professional Direct Marketer (PDM) Certification Program at the University of Missouri - Kansas City.