Integrated Marketing: The Role of Email & the Web in Multi-channel Marketing
In this webinar, you will learn how to improve your odds for success by increasing your deliverability in the e-mail marketing channel. Reggie Brady will provide tips for good design a content development. Reggie also provides six specific tactics you can put to work to improve performance. Finally, Reggie shares how to benchmark your success by implementing metrics that will be key to measuring the effectiveness of your e-mail marketing campaigns.
Reggie Brady Marketing Solutions.
Regina (Reggie) Brady is President of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. Reggie is a leading authority on Internet direct marketing with over twenty years of “hands on” marketing experience in the areas of permission-based email, direct marketing, management and database building. Clients include major publishers, consumer marketers, business-to-business direct marketers and e-marketing solutions providers.
Before establishing her own company, Ms. Brady was Vice President of Strategy and Partnerships for FloNetwork Inc., a leading email service bureau that has since been acquired by DoubleClick. She joined this emerging firm to successfully execute an aggressive business development and growth plan. Ms. Brady provided front-line development and deal structuring for domestic and international strategic partnerships, and served as spokesperson to industry, media and investors.
Prior to that, as Vice President of Interactive Services for Acxiom/Direct Media she was recruited to a virtual start-up to launch their Internet division. Brady was given full autonomy to expand the scope of the business into Internet-based direct marketing and web-portal delivery channels. She outlined the business model, go-to-market strategy and service offerings and structured strategic partnerships to expand offering of Internet direct marketing and communication services.
As a true Internet pioneer Ms. Brady spent over eleven years at CompuServe, a major global Internet Service Provider as Director of Interactive Marketing. She joined the company to accelerate their penetration into the general consumer market. Challenged by the new CEO to structure a formalized plan and worldwide direct marketing business unit she directed a staff of 25 in new member acquisition, database development, member retention, promotions, corporate market research, and competitive/marketing analysis.
Her career also includes marketing positions at Margrace Corporation, Hearst Publishing, Columbia House and the Longines Symphonette Society.
Publishing and Press: As a respected industry leader, Reggie is frequently a spokesperson for the interactive direct marketing industry and has been quoted in The New York Times, Advertising Age, 1 to 1 Marketing, Ad Week, Brand Week, eRetailing World, Dow Jones Interactive, Circulation Management, Catalog Success, Crain’s New York Business, Investors Business Daily, DIRECT, Direct Marketing News, Newsday and many others. She has written numerous articles on e-marketing and was published in two widely read books on Internet marketing: as editor of Cybermarketing: Your Interactive Marketing Consultant and as a contributor to Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business.
Industry Affiliations: She is 2004 Chair of the Ethics Policy Committee for The Direct Marketing Association and is also an active member of the Council for Responsible Email for the Association of Interactive Marketing. Ms. Brady previously served on the board of directors of the Responsible Electronic Communications Alliance and the Interactive Services Association. She is also a board member of the Direct Marketing Club of New York and sits on the advisory board of several direct marketing companies. She serves on the board of advisors for the NYU Center for Direct Marketing Board and for Target Marketing Magazine.
Speaking: Ms. Brady is a frequent featured speaker at national and international conferences on the topic of email and permission marketing. Events include The Direct Marketing Association’s annual conference, net.marketing, Direct Marketing to Business, National Center for Database Marketing, Direct Marketing Days in New York, Catalog Conference, and more.
She has lectured on interactive direct marketing on the college and master’s degree level for New York University, the University of Missouri at Kansas City, Western Connecticut State University and Baruch College. She is retained by National Seminars, a leading provider of continuing education, to develop and lead an intensive 2-day workshop titled “Success Strategies for Internet & Email Marketing” in various cities around the U.S. The course features best-practice tactics and results-building Web techniques.