The Role of Social Media in Today’s Marketing Mix
In this webinar, Scott Hildebrand discusses the role of social media in today’s marketing mix. Scott defines social media and shares how consumers use social media in their lives today. Scott goes on to share how consumers have been affected by the social media buzz through videos, blogs, reviews, professional networks and personal networks. Scott shares that consumers have trained themselves to believe in the wisdom of crowds. He then shares ideas of how that phenomena can be use to develop advocacy for consumer products in the market place. The enlightenment from other consumers about a product via social media is much more powerful to today’s consumer than an advertisement from a company or government agency. Scott uses examples to show how social media has been used in commercial environments, successfully and unsuccessfully, and suggests how organizations might successfully integrate social media. This is a great webinar to get you thinking how social media might play in your marketing mix.
Scott is responsible for making Chase the most recognized and preferred consumer bank brand in the U.S.
Formerly CEO at BoldMouth Inc.; a new kind of marketing agency committed to helping clients build their business though customer advocacy in social media. Clients included AARP, MTV, Kraft and Hilton.
Prior to starting BoldMouth Scott was with Capital One. There he led the organization responsible for the direct marketing supply chain, was responsible for brand marketing in the credit card business and managed cross-sell marketing support.
Scott has 20+ years of experience in marketing management (Capital One, American Express, Marriott, PepsiCo). He was involved in the launch of two national brands (Capital One and Courtyard by Marriott hotels). He has managed a marketing budget in excess of $800MM and organizations of 250 associates.
Branding and identity development.
Nationally recognized expert in direct marketing and database marketing.
Marketing supplier identification and management.
Marketing technologies (database, marketing resource management, campaign management, analytics).
Direct and interactive creative strategy and development.