Search Marketing: A Practical Approach with Case Studies (Wells Fargo, VMWare & HP)
Doug Loots, Jeannine Seremi & Florence Su
In this webinar Doug Loots will share how to use Search Marketing by providing insight into the Search Marketing customer acquisition application at Wells Fargo Auto Finance. Also, Jeannine Seremi, Sr. Global Marketing Manager at VMWare shares how to maximize paid search and evaluate your progress. Finally, Florence Su, SEM Manager at HP share how to put "search" best practices can be put in place to accomplish corporate marketing objectives.
Doug Loots has been involved in online marketing and sales since 2002. He is currently a Director at Wellmark Blue Cross and Blue Shield in Des Moines, Iowa overseeing all digital marketing functions and digital properties.
Doug holds an MBA from the University of Iowa and resides in West Des Moines with his wife Colette and two young children.
Jeannine Seremi was the Sr. Manager, Global Campaigns and Search at VMWare where she was in charge of Global paid search management & optimization, Lead nurture programs & automation, Global lead and demand generation camapaign management, Execution and reporting,
Marketing ROI tracking and reporting. Today she is Senior Digital Marketing Manager at Equinix.
Jeannine has a Bachelors in International Relations and Trade from University of California, Davis and an MBA from University of California, Berkeley - Walter A. Haas School of Business.
Florence is the Senior Manager - SEM and Mobile, Digital & eCommerce Marketing, Americas at HP with an MS in Statistics from Stanford.