Measuring Email Marketing Success: Intelligent Data Mining for Higher ROI
Sending email is easy in concept, but difficult in execution. Do you know the true value of your email customers? How are you measuring success? Are you using all the data available to you to optimize response and revenue? Attend this session to:
- Learn why it’s critical to understand the full data continuum around email marketing
- Pick up some ideas on how to use that data to better inform your content and contact strategies
- Get lots of helpful ideas from four checklists.
Stephanie Miller is a passionate customer advocate – helping digital marketers improve performance and inbox deliverability by creating amazing subscriber experiences. She is the Vice President of Market Development for Return Path, the email performance company where she educates marketers on response, integrated marketing and deliverability best practices. She is a frequent speaker and writer on digital marketing.
Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley.
She is also the co-author of Sign Me Up! A Marketer¹s Guide to Creating Email Newsletters that Build Relationships and Boost Sales. Please email her at email@example.com or follow @stephanieSAM