Increasing ROI of your database with rules based marketing
In this webinar, Darcey speaks to us about increasing ROI with rules-based marketing. First she defines rules-based marketing and then provides case studies to share how to apply rules base marketing to increase your marketing efforts.
Darcy Bevelacqua is an experienced direct marketing and database professional. She has spent the last 10 years consulting for companies such as E*TRADE, Miller Brewing, Franklin Covey, Knight Ridder Newspapers, Cornell University, Sprint , EDS. Limited Brands, RadioShack,, etc. . Darcy specializes in helping companies grow their business by developing the right sales and marketing strategies to make them successful. Then she works with them to implement the right technology solutions to help make those strategies possible.
Darcy has a combination of marketing, sales and technical skills. She developed her technical background in systems from Prodigy and Accenture consulting. She gained her marketing and analytic experience at American Express, Citicorp, Time Warner, and Revlon.
Darcy has worked to develop target marketing and loyalty programs for several major retailers including Sears, Burdine’s, Mercantile Stores, Limited, Lenscrafter, Circuit City and RadioShack.
Most recently Darcy was a Director of Sales and Consulting at ClarityBlue, a customer intelligence company based in the UK. She is a Board member of the Direct Marketing Idea Exchange (top 100 Direct Marketers) and on the Board of the Direct Marketing Internet and Technology Council. She is a frequent speaker at the DMA and the NCDM (National Center for Database Marketing).
Darcy lives in upstate NY in the Finger Lakes area with her husband, two college aged kids, and her dog.