Prospecting for Profit
Mailing from individual lists and multiple data sources can create timing problems and response management issues. Re-mailing people who have already responded or purchased is detrimental to all marketing efforts. Without a database, every mailing is an event, requiring long lead times to implement. Join author Richard Tooker as he examines how to prospect in an efficient and effective method. Learn how to maximize your marketing dollars by targeting consumers most likely to buy and why Richard identified prospect database techniques work.
Richard N. Tooker
Vice-President / Solutions Architect
KnowledgeBase Marketing, Inc.
Richard Tooker is a 25-year veteran of the direct marketing industry with a record of achievement in creating winning marketing strategies, product design and delivery, technical innovation and strategic partnerships. His role at KnowledgeBase Marketing is to assist KBMís account services and business development teams in the development of appropriate database marketing strategies for the firmís clients and prospects.
Prior to joining KBM, he was responsible for business development, strategic partnerships, database marketing and interactive marketing initiatives at DMW, a direct response agency in Philadelphia, and before that, he served as Executive Vice president of Customer Development Corporation, and early pioneer and leader in database marketing.
Tooker has created and managed database programs across multiple industries including insurance, banking, consumer finance, retail, business-to-business, fundraising, membership, dealer organizations, publishing, and association marketing. He also has a deep understanding of interactive marketing and has led Internet development and interactive initiatives for major direct marketing agencies.
Tooker is a highly rated speaker at conferences both in the United States and abroad including programs sponsored by the Direct Marketing Association, the National Center for Database Marketing, the Bank Marketing Association, and the European Direct Marketing Association. He is an advisory board member and guest lecturer at the Interactive Marketing Institute at Virginia Commonwealth University and a frequent contributor to direct marketing industry trade publications. He is based out of KnowledgeBase Marketingís corporate office in Chico, CA.