25 Ways to Succeed in Database Marketing
Richard Tooker provides a very insightful look at the top 25 best practices for successful database marketing. Many of these concepts were used by Richard to write his book, The Business of Database Marketing. A must see for all who have ever entertained using database marketing and a great refresher for the "old pros" within the industry.
Richard N. Tooker
Vice-President / Solutions Architect
KnowledgeBase Marketing, Inc.
Richard Tooker is a 25-year veteran of the direct marketing industry with a record of achievement in creating winning marketing strategies, product design and delivery, technical innovation and strategic partnerships. His role at KnowledgeBase Marketing is to assist KBMís account services and business development teams in the development of appropriate database marketing strategies for the firmís clients and prospects.
Prior to joining KBM, he was responsible for business development, strategic partnerships, database marketing and interactive marketing initiatives at DMW, a direct response agency in Philadelphia, and before that, he served as Executive Vice president of Customer Development Corporation, and early pioneer and leader in database marketing.
Tooker has created and managed database programs across multiple industries including insurance, banking, consumer finance, retail, business-to-business, fundraising, membership, dealer organizations, publishing, and association marketing. He also has a deep understanding of interactive marketing and has led Internet development and interactive initiatives for major direct marketing agencies.
Tooker is a highly rated speaker at conferences both in the United States and abroad including programs sponsored by the Direct Marketing Association, the National Center for Database Marketing, the Bank Marketing Association, and the European Direct Marketing Association. He is an advisory board member and guest lecturer at the Interactive Marketing Institute at Virginia Commonwealth University and a frequent contributor to direct marketing industry trade publications. He is based out of KnowledgeBase Marketingís corporate office in Chico, California.