Selecting Lists That Boost Response Rates
In this webinar Sheri Paul discusses the process of selecting lists that boost response rates. She explains what’s going on in the world of compiled data and the new approaches to list selection strategies. Sheri also explains the value of self-reported data and discusses predictive models that use key data variables. Finally, Sheri provides an in-depth review of custom data that will drive niche programs and how they can be helpful in driving your bottom-line dollar.
Senior Vice President
Starting with National Demographics & Lifestyles in 1983, Ms. Paul has utilized her 21 years in direct marketing experience in a broad range of roles in the areas of consumer and business data acquisition, survey development, contracts, channel management, analytic data applications, strategic planning, privacy, product management and development, marketing, and sales management – both online and offline.
Ms. Paul held positions of Vice President at the Polk Company, VP of sales and business development at Belcaro Group/Shop at Home.com, and VP of Business Development for the Internet Data Group of ClickAction. Her previous role is in business and product development for ICOM Information and Communication, a consumer survey data company headquartered in Toronto, Canada.