Growth and Retention Solutions: The Value of Cross-Sell and Up-Sell
The value of highest tier customers can average on a ration 73:1 when compared to casual customers. Retaining these elite customers and growing customers through cross sell, up-sell and superior service can improve profitability 25 to 100%. In this webinar, Mark Kovscek shares how to keep the good customers and make them better. He provides industry perspectives on growth and retention and how to establish a growth and retention baseline while, demonstrating a business case for cross sell and retention through an analytical approach.
Senior Vice President
Mr. Kovscek is currently Sr. Vice Presidetn at Digitas. Mark formerly lead the Allant Analysis and Consulting practice, focusing on the development of analytic-based solutions for strategic marketing opportunities. He possesses extensive experience in integrating data and statistical analysis, database strategy and process change to address complex business challenges. The Analysis and Consulting group at Allant is responsible for developing sophisticated, creative and effective strategic marketing solutions.
Mr. Kovscek is currently working with a number of clients in Retail and Financial Services. He is responsible for solution architecture and project management within these verticals. He has designed, enhanced or developed solutions in numerous applications including customer acquisition, analytic customer relationship management, merchandising, site analysis and risk management.
Prior to Allant, he was a Principal Consultant for PricewaterhouseCoopers where he led the development of analytic solutions for Fortune 500 clients in Retail, CPG and Financial Services. He earned his Bachelor of Science degree in Mathematics and Industrial Management from Carnegie Mellon University.