An Interview with Jim Wheaton (Part 2)
Join Jim Wheaton, Co-Founder and Principal of Wheaton Group, for the second part of this interview as he provides insights about the database marketing industry. In this webinar, Jim shares his experiences while providing a contrarian view about the effects of the industry changes and what he hopes to see occur in the database marketing industry. In this interview, you’ll gain insight about how the industry has evolved, understand the effects of the industry’s change and learn how technology without substance is an all too common occurrence.
Daystar Wheaton Group
Jim Wheaton is a Co-Founder and Principal at Wheaton Group and Daystar Wheaton Group (www.wheatongroup.com), a Chicago-based data management, data mining and decision sciences practice. The firm also offers full list processing capabilities, desktop access and campaign management software through its Daystar Wheaton Group, LLC joint venture. Jim has been a database marketing professional since 1981, with positions ranging from building and managing a leading data mining and strategic consulting practice, to profit and loss responsibility for several major direct marketing product lines. He has authored over 160 industry articles and speeches, is former Chairman of The DMA Analytics Council, and can be reached at 919-969-8859.