Creating and Communicating Value
Randy Hlavac shares how to drive your marketing efforts through Value Driven Marketing. In this webinar, Randy will share his rationale for Value Driven Marketing while sharing how to: Identify Value, Quantify Value, Deliver Value, Measure Value and Communicate Value to accomplish your marketing objectives. Additionally, Randy shares related value “Case Examples” to bring the idea of Value Driven Marketing to life.
Founder and Principal
Marketing Synergy, Inc.
Founded in 1990, Marketing Synergy is a market consulting company specializing in marketing analytics. Marketing Synergy assists companies in turning data into information to value markets, drive high impact relationship and acquisition marketing programs, and create marketing database systems to continually measure individuals and define & measure key target markets. Marketing Synergy employs 5 consultants located throughout the country and focuses on both B-2-B and B-2-C marketing companies.
Prior to starting MSI, Randy was Director of Marketing Research Services at MetroMail where he created the Data Mining group in Chicago. Prior to MetroMail, Randy was director of marketing research at TRW – Target Marketing Services and was an assistant vice-president of database marketing at Mutual of Omaha.
In addition to managing Marketing Synergy, Randy is also a 10-year Adjunct Professor of Integrated Marketing at Northwestern University and is a frequent speaker for the CADM, the DMA, DePaul University, Columbia University, and the NCDM.