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Incorporating Microsites into Your Marketing Mix Sherrie Perkovich $39.99


Sherrie Perkovich uses scenarios and examples to share how microsites are being used in today’s marketing mix. Just a few of the reasons she details for using microsites includes: Reaching an audience, Re-invigorating a tired brand, Building an enduring dialogue with your audience, and Changing perceptions in the marketplace. Additionally, this webinar provides advertising success factors and search and public relations strategies that should be used in developing successful microsites, which ultimately enhance the marketing mix. Finally, Sherrie uses a case study to detail how to incorporate microsites and leaves the viewer with a list of expected outcomes when microsites become part of the overall marketing mix.

Speaker Profile:

Sherrie Perkovich is a seasoned marketing pro with 15+ years of progressive leadership experience in marketing, over 10 years expertise in consumer driven brands and digital marketing. I am a proactive, energetic, self-starter looking to have a significant impact on business. Owning a balanced leadership style that allows for strategic and business skills, a high level of intellectual agility with capacity for original thought.

Areas of Expertise
• Manage consumer and B2B brands from strategic planning through execution, conversion, optimization and retention
• Deliver results for new customer acquisition and customer retention through integrated marketing campaigns
• Managing internal staff as well as external vendors
• Manage the offline and online brand presence
• Track, measure and learn from all marketing initiatives
• Build effective advertising platform as a revenue means
• Online and offline testing/surveying marketing strategy
• Develop and execute annual marketing plans
• Expert target audience and industry evaluation
• Identify and analyze research and implications
• Develop/implement new customer acquisition programs
• Experienced media strategist
• Design/write sales/investor presentations, media kits
• Web 2.0/social media guru & distribution strategy

Guest Speaker: at DePaul Univ, CADM, Bus Mktg Roundtable, Market4Demand, NCBPMA, Indep Computer Consult, & Data Univ

Industry & Audience Experience
• Industries: action sports, wine, tech, non-profit, packaged goods, entertainment/digital media, healthcare, social media, travel, education, photography, consulting, finance, travel
• Consumer: adults, men, women, moms, wine lovers, travelers, foodies, tweens/teens, sport junkies, elite affluent, Boomers/Seniors, Gen X/Y, music/media junkies, early tech adopters, photo enthusiasts, brides, green activists
• B2B: CXO, enterprise, SMB, microbiz, public sector, non-profit, IT/tech, mobile pros, investors, ad agencies, media, sport sponsors and promoters

Clients: XTRM Sports Network, Warpshare, SustainLane Green Ad Network, Mamasource, Nordstrom Productions, Sozo Design, Wineglobe, Giordano Bros., SCARCE, Serves You Right, CASC