Interactive Marketing and List Usage
Join Steve Dexter as he provides an overview of interactive marketing and list usage. In this webinar, Steve will define terminology, the heritage of interactive marketing, how interactive and online marketing is evolving and where the market is today. Steve will also share some of the strengths, weaknesses and provide some practical application for using interactive marketing in todayís environment. Finally, Steve will reveal some of the major providers in this area and identify some of the results you should expect if interactive marketing is implemented.
Steve L. Dexter
Steve is Vice President of Business Development at Tranzact. Formerly he was Vice President of Sales at ChoicePoint Precision Maketing, where Steve Dexter was instrumental in transforming a data focused sales force into a team of successful database marketing experts. Throughout the last 18 months, a major focus of that transition was the development of vertically focused solution selling teams, which have proven to be tremendously successful in growing revenues and increasing customer satisfaction and results.
During his 9-year career in the Data/Database Marketing industry, Steve has developed strategic relationships with some of the largest players in the marketing industry, including direct marketers, data providers, database vendors, software providers, analytic companies and credit providers. His seven years of credit-based experience began with Trans Union, where he served as National Director of Sales prior to joining ChoicePoint Precision Marketing. While at Trans Union, he built a team of data professionals, who continuously broke new ground and increased revenues in the Financial Services, Retail, Catalog and Publishing industries.
He has developed data driven marketing solutions for companies such as Microsoft, Wachovia, Ameriquest Mortgage, H&R Block, Kohlís and Best Buy. Steve has in-depth experience in the following core marketing competencies: Data, Analytics, Database, Teleservices, E-mail, Print and Lettershop. Prior to his tenure with Trans Union, he worked for Interealty, a regional public records compiler located in Chicago.